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About Directions Wholesale
Directions wholesale are based in Coventry, UK. We stock the complete range of La Riche products on a trade only basis. La Riche hair products were established in 1981 and took the world by storm with there funky colour range. The first ever tub Directions hair dye was launched from a small room in the UK all those years ago.
Worn by Celebraties and millions of people worldwide the brand speaks for itself.
Here at Directions wholesale we know how good the brand is which is why we decided to become distributors of the brand for La Riche.
Our warehouse is situated in central Coventry and can be visited by appointement to view the entire range. One of our friendly team will be only to pleased to help.